Wednesday, December 11, 2013
HARRISBURG, Pa. (AP) — Looks like this Penny wasn't so lucky after all.
The perky character who promotes the Pennsylvania Lottery is being phased out. That's according to PennLive.com (http://bit.ly/IPcEgw ).
The red-headed spokeswoman, played by an actress, appeared in lottery commercials, billboards and other ads. But Penny apparently didn't connect with ticket buyers.
Instead, the Lottery has begun running a marketing campaign focusing on seniors.
State officials say the new ads convey how healthy, active older residents contribute to a community's well-being. Lottery proceeds fund programs for seniors.
Penny had replaced Gus, the popular mascot affectionately referred to as the second-most famous groundhog in Pennsylvania.
Gus, though, won't be coming back. Officials say he's enjoying his retirement.
Information from: The Patriot-News, http://www.pennlive.com/patriotnews