Lindland seeks to revive US Greco-Roman wrestling

There's hardly a sport in the world with a duller reputation than Greco-Roman wrestling. Former MMA star Matt Lindland is hoping to make Greco cool in America.

Lindland, the Olympic silver medalist and retired mixed martial arts fighter, became the first new U.S. coach in nearly two decades this spring. He's charged with bringing fresh energy to a program that had grown so stale that it finished without a medal at the 2012 Olympics for the first time in 36 years.

Lindland's plan is to make the American Greco program enticing enough to catch the eye of both wrestling fans and young prospects who might have only thought about freestyle in the past.